Naples Florida Webmaster - Personal Diary

Personal diary of the naples florida webmaster, Brian Zajac.

Tuesday, November 25, 2003

MSN Money - 10 ways to stop identity theft cold - Financial privacy

10 tips to prevent identity theft
Identity thieves rob more than 500,000 Americans every year. These steps will help you reduce your risk of identity theft.

1. Guard that Social Security number
The most important step is to guard your Social Security number -- it is the key to your credit report and banking accounts and is the prime target of criminals. Do not print your Social Security number on your checks. After applying for a loan, credit card, rental or anything else that requires a credit report, request that your Social Security number on the application be truncated or completely obliterated and your original credit report be shredded before your eyes or returned to you once a decision has been made. A lender or rental manager needs to retain only your name and credit score to justify a decision.

2. Monitor your credit report
Credit reports can alert you to activity in your financial records. A monitoring service, such as Privacy Guard, will notify you whenever someone applies for credit in your name or checks your credit history. You then can be proactive; call the person and ask, "Why are you checking my credit?" It might be a landlord or employer; it might be legitimate.

3. Buy a shredder and use it
Indentity thieves may use your garbage to obtain personal information. Shred all old bank and credit statements, as well as "junk mail" credit-card offers, before trashing them. Use a crosscut shredder -- they cost more than regular shredders but are superior.

4. Remove your name from marketing lists
The three credit-reporting bureaus -- Equifax, Experian and TransUnion -- all maintain marketing lists that may contain your information. Contact the agencies to remove your name from the lists. You also should add your name to the name-deletion lists of the Direct Marketing Association's Mail Preference Service and Telephone Preference Service used by banks and other marketers. Removing your name from these lists reduces the number of pre-approved credit offers you receive.

5. Watch what you carry in your wallet
Do not keep your Social Security card in your wallet or carry extra credit cards or other important identity documents except when needed. These documents can give thieves ready access to your accounts.

6. Keep duplicate records
Place the contents of your wallet on a photocopy machine. Copy both sides of your license and credit cards so you have all the account numbers, expiration dates and phone numbers if your wallet or purse is stolen.

7. Mail payments from a safe location
Do not mail bill payments and checks from home. They can be stolen from your mailbox and washed clean in chemicals. Take them to the post office.

8. Monitor your Social Security activity
Order your Social Security Earnings and Benefits statement once a year to check for fraud.

9. Monitor your credit-card activity
Carefully examine your credit-card statements for fraudulent charges before paying them. If you don't need or use department-store or bank-issued credit cards, close the accounts.

10. Know who you are talking to
Never give your credit-card number or personal information over the phone unless you have initiated the call and trust that business.

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Wednesday, November 12, 2003

New ad frontier: Cell phones


Imagine how domain registration started...then take a look at this article. And, with the same idea of domain registration, there will be need to be searching done to find these codes to register for specials (just like the net). So, are we going to be search engine cell phone marketers? Take a look at the article to see more...

WASHINGTON, Nov. 8 — They’re not supposed to call or send a fax to your home. E-mail may soon be off limits, too. So, spurned marketers are now training their sights on cell phones. But they won’t call you. They’re betting you’ll call them to participate in sweepstakes, get coupons or answer surveys.
THEY’VE STRUCK a deal with the nation’s 12 largest providers of wireless phone service to set up a five-digit call-in system. Consumers dial a “short code” promoted by the company on its products and advertisements to get the company to send them back a text message that appears on their cell-phone screens.
More than 150 companies have applied to register short codes — numbers from 20000 to 99999 — in the two weeks they’ve been available.
Consumer advocates fear that once a customer uses a code to snag a coupon, that cell-phone number could go on a list and be sold to telemarketers, making the cell phone just another target for junk solicitations.
There are no “white pages” with cell-phone numbers so they have remained relatively free of come-ons. Because most users pay extra to send and receive text messages, unwanted promotions could be not only annoying, but also costly.




Many of the companies that have registered for short codes so far have pledged not to share cell phone numbers with others or use them to market products unrelated to the original promotion.
Procter & Gamble Co. is using 3-2-7-3-2 — DARE2 — to promote its Clairol Herbal Essences hair-color products. The Weather Channel has registered to secure 4CAST, STORM and RADAR for on-demand weather updates. Coca-Cola Co. already is inviting people to call COKE for a shot at winning prizes. (It set up its four-digit code before the five-digit standard was established.)

Click the link on top to see the rest of the article...



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Tuesday, November 11, 2003

Home numbers get OK to roam

In the age of wireless, I'm glad the FCC had the guts to listen to the people and not the "bells". Now, we will be able to transfer our home number to our cell phone number. And, we are able to move that number to any other wireless company. Bottom line: these cell phone companies will have to act their best if they want to keep us...you know what I'm getting at: CUSTOMER SERVICE! Below is part of the MSN article:

WASHINGTON, Nov. 10 — The days of having more than one phone number may be, well, numbered for many people. Federal regulators approved rules Monday making it easier for consumers to go totally wireless by allowing them to transfer their home number to their cell phone. For those who favor traditional phones, the Federal Communications Commission also plans to allow people to transfer their cell number to their home phone, though initially only a few will have this option.

THESE RULES, which come on top of plans to allow people to keep their cell number when they change wireless companies, are aimed at boosting competition in the telecommunications industry.
All the changes take effect Nov. 24 for customers in the 100 largest metropolitan areas. They will apply to everyone beginning March 24.
Consumer advocates predict the changes will lead to lower prices, better service and more options for phone customers, many of whom have been reluctant to switch service because it required changing phone numbers they had given to relatives, friends and business associates.
It also is likely to spur more people to ditch the traditional landline phone and go wireless.
“After today, it’s easier than ever to cut the cord,” FCC Chairman Michael Powell said. “By firmly endorsing a customer’s right to untether themselves from the wireline network — and take their telephone number with them — we act to eliminate impediments to competition between wireless and wireline services.”
Chris Murray, legislative counsel for Consumers Union, which publishes Consumer Reports magazine, said the changes should spur competition in the local telephone market, which remains largely the domain of “Baby Bell” companies like Verizon and Qwest.
“Wireless is the only near-term hope for real consumer choice,” he said.



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Friday, November 07, 2003

Today's article comes from webpronews.com

Site Design - Focusing you marketed traffic



There's a great article from Jamie Kiley about focusing traffic onto your website. I always believed it's a two way street: great design might focus your clients, but what prospective clients are finding the site? And, your marketing might be great, but they're not going in the right areas of your website. Below, she has three main points to look out for:

1. Check to see if your traffic is targeted.

If you're getting traffic, but it's not targeted, that's where you should focus your attention first. Untargeted traffic isn't beneficial, because the visitors who come to your site aren't interested in what you're selling. You must ensure that you are seeking to attract visitors who actually need what you provide.

In case you're wondering, it's impossible to target "everybody." Even if you can reach a global audience on the web, most people simply will not need your product. You must identify a narrow niche of people whose needs match the solutions you provide.

2. If you have ensured that your traffic is targeted, figure out exactly where you are losing visitors on your site.


In order to identify what needs to be fixed on your site, you first have to establish where the problem is. Looking at the site as a whole generally won't help, because you need to know specifically where the breakdown is occurring.

Examine your traffic logs and figure out where your traffic is dropping off (if you don't have a good tool to analyze your traffic, invest in one). This will tell you at what point visitors are abandoning your site.

Are visitors coming to the main page but not clicking through to any other pages? Are you losing them on the product pages? Or are they making it all the way to the checkout process and abandoning their carts once they reach that point?

If you try to improve your site without knowing exactly where the problem is, you'll be wasting your time trying to fix an element that might not necessarily need improvement. Concentrate first on figuring out exactly what pages need to be fixed. Then you can work toward fixing them.

3. Once you've identified the problem pages, it's time to start tweaking-one element at a time.

Put yourself in the shoes of the visitor and ask yourself a few questions:

- What information might be lacking on this page that would help a visitor find what he or she needs?

- What information on this page might be confusing?

- What about this page might cause visitors to feel insecure?

- What about this page might be unappealing?

- What might be preventing visitors from being able to perform the tasks they are supposed to perform on this page?

Remember, don't try to overhaul everything at once. This is not to say that some sites don't need a complete overhaul (many do!), but often, it's an issue of details. In that case, you should focus on the specific problem page you've identified. Then start adjusting individual variables on that page.

If you set out with this systematic approach, you'll be well on your way to turning those visitors into buyers.

Send your questions to Jamie at askjamie@kianta.com.

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Wednesday, November 05, 2003

MSN Tech & Gadgets

Bounties offered to capture virus creators



Well, we all knew this was coming...responsibilities for your actions. And money is a strong method in your "friends" secretly snitching on you. Take a look below at what Microsoft is ponying up to rid the world of worms:

Microsoft will work with law enforcement to track down writers of worms, viruses and other malicious code, and is ponying up $5 million to fund the search.

As first reported by CNET News.com, the project will include $250,000 bounties for information leading to the arrest and conviction for the people responsible for releasing the MSBlast worm and Sobig virus, both of which wreaked havoc online over the summer.

Microsoft executives were joined by representatives from the FBI, the Secret Service and Interpol at a press conference Wednesday that announced the new fund.

"These are not just Internet crimes, cybercrimes or virtual crimes. These are real crimes that disrupt the lives of real people," Brad Smith, general counsel at Microsoft, said in a press conference.

The rewards will be open to residents of any country, subject to that country's laws, Microsoft said. People with information can report it to law enforcement online to Interpol, to the Internet Fraud Complaint Center or to FBI, Secret Service or Interpol field offices.


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