Naples Florida Webmaster - Personal Diary

Personal diary of the naples florida webmaster, Brian Zajac.

Monday, January 19, 2004

Radio Stations - is their advertising good?

As a long standpoint in the marketing industry, the radio industry has been a major movement in marketing. However, is it good to advertise into radio? Is my ROI getting what it trully deserves? Or, am I throwing my money down the tubes? To understand the radio stations, let's take a look at an example:

WAVV101 - southwest florida easy listening radio station

Based off the demographics, we know that the audience is for the adults 35+. However, after closer inspection of the arbitron ratings, we can see that WAVV dominates the naples area in the 55+ demographic. So, if they have a huge ratings difference, they can go down in age and still be #1. With this being said, we must be weary about the 35 - 50 age viewers...they might really not be listening in. However, due to the location (median age around naples is around mid 40s...not including the "snow birds") and product demonstrated, your business can really get great exposure to the 55+ audience.

So, when you are shopping for radio exposure, keep the demographic statistics close at hand. They will tell you the truth every time.

Saturday, January 17, 2004

free Google ranking report and internet marketing tools for beginners and small businesses

Want to know what search engine marketers use when finding the right keyword phrases for their client's websites? Although this does only list google, I also found that it had some more information on MSN and AOL too.

This google ranking report has some tools that let you search google and see if you rank (just like a regular google search). But, it also has the Overture keyword phrase finder. Basically, type in a keyword phrase and see if people are searching overture for it. If they are, it displays how many people searched for that term and some other suggestive terms. Finally, it lists optimization tips and techniques. Albeit somewhat general, it does offer some great hints for beginners and some advanced techniques.

Overall, it's worth a read and the tools are right there, ready for you to search.

Monday, January 05, 2004

818-831-1492 Jenny! Jenny!

With one of the strangest emails going around, this one takes the cake. I call it the 818-831-1492 Jenny! Jenny! It seems to be the 1st piece of spam that isn't looking to drain your wallet. Something in the mix of a forwarding engine (due to curious folks like me) and spam (since I received it my email). If you'll notice, the 818-831-1492 phone number refers to a gentleman by the name of Steve Davis, CPIM, 818 831-1492, Future_Process@msn.com. Who this is, no one knows, but two BIG questions arise:

1. Why would someone do this (for infamy or is someone playing a really bad joke)?
2. How is it being delivered to private email addresses?

Well, I'm sure we'll figure this out when it get publicized on the news due to all of our spreading blogger posts. So, I leave you with the infamous message that I'm sure you just got and was curious about:

To: Juror #3, Van Nuys Superior Court, Dept E, Los Angeles,
CA, excused on November 13.

This is Juror #4 and I would really like to say Hi
and continue our conversation.
You can reply to this email or call 818-831-1492.

DO YOU KNOW JUROR #3?

She is WF, 30's, 5'5", slender build, short light brown hair.
She served on jury duty November 12 & 13, Van Nuys Superior Court in the
San Fernando Valley, Los Angeles, CA.

Contact me or please pass this message along to her.Thanks, and Happy Holidays!